BEHR ChatHUE AI Chat Bot
Bringing Color to Life with AI
We partnered with BEHR on the design of a best-in-class AI color tool experience aimed at building color confidence and increasing awareness around innovative color match technology. Our work included developing UI/UX design concepts, recommending a mobile-first web placement strategy, contributing to the tool’s naming, and designing flexible, scalable components to support a wide range of use cases powered by the new large language model (LLM) technology.
Project Scope
A mobile-first experience, powered by large language models and designed to bring awareness and clarity to BEHR’s industry-leading color match technology.
Strategy
UX and UI Design
Motion Design
Pathway Sports & Entertainment
No-Code Webflow Site Delivered in Just 4 Weeks
We teamed up with this startup to launch a bold new website that sets the tone for the future of College NIL agreements. With brand messaging at the core, Pathway challenged us to craft a sleek, compelling, mobile-first experience that speaks directly to college athletes, built on a scalable design system and enhanced with dynamic scroll and load animations.
Project Scope
A sleek, mobile-first experience, built on a scalable design system and enhanced with dynamic scroll and load animations.
UX/ UI Design
Motion Design
Webflow
Walmart x Salesforce Marketing Cloud
Walmart came to us to build a faster, smarter way to deliver automated emails through Salesforce Marketing Cloud (SFMC). Working as an augmentation team, we built responsive, modular email templates, dynamically integrated curated content into flexible, branded layouts, installed end-to-end automation processes, and enhanced personalization by tailoring emails based on user behavior and preferences—delivering relevance at scale and with speed.
Project Scope
Sales Force Marketing Cloud
Adobe Experience Manager
UX/ UI Design
Motion Design
Webflow
Walmart GoLocal
We named, branded, and positioned Walmart GoLocal, Walmart’s white-label delivery service, and upgraded their existing, single-page website to a comprehensive interactive platform.
Working as an embedded team within Walmart, we coded the site and created an engaging experience in a fraction of the time it would’ve taken Walmart alone.
As a result, site traffic surged by over 50% and Deutsch has become the go-to partner for Walmart new business initiatives.
Project Scope
UX/ UI Design
Design System & Guides
Prototyping & User Testing
Development Support
React
jQuery
Javascript
Behr.com Ecommerce Redesign
Our Mission was to evolve Behr.com from a paint discovery site to a paint shopping site.
We used data insights to pinpoint where a redesign would most effectively boost sales.
We created a new global order builder and revamped the color selection process to make online shopping smooth and easy.
Project Scope
UX/ UI Design
Design System & Guides
Prototyping & User Testing
Development Support
React
jQuery
Javascript
Rescue Writer by PetSmart Charities
It’s a tech-meets-tails revolution.
Just in time for National Adoption Week, we brought the world’s first free AI tool that writes custom bios for shelter animals, significantly increasing the likelihood of adoption. Rescue Writer takes just a few personality traits and quickly turns them into a heartwarming bio that will bring the animal’s backstory to life.
Project Scope
UX/ UI Design
Development
Motion Design
Next.Js
OpenAI
Azure
Almonds.com Website Redesign
A strategy for growth. The Almond Board of California needed to speak to almond growers and almond lovers alike. Our redesign combined best-in-class infrastructure design with a machine-learning search engine to do both. “A world-class website that delivers on all fronts – content, searchability and an overall aesthetic and design that invites visitors to stick around and return frequently” — Jenny Nicolau, Senior Manager of Industry Relations and Communications
Project Scope
UX/ UI Design
Development
Multilingual support
Drupal
Elastic search
Next.Js
OpenAI
Azure
Pantheon
Taco Lover's Pass
A category-first subscription innovation.
The idea is simple: more tacos equals better experience. Taco Lover's Pass is a groundbreaking subscription service in its category. Its a taco subscription innovation that seamlessly integrates into the Taco Bell order app.
Project Scope
UX/ UI Design
Development
Hybris
Node.js
Swift
Kotlin
Java
Taco Gifter
We placed Taco Bell at the intersection of convenience and digital delight by creating a taco e-gifting service, accessible via the Taco Bell app or website. Taco fans can seamlessly select a fun gif, add a personalized message, and gift a taco for any occasion at any time.
Project Scope
UX/ UI Design
Development
Motion Design
Hybris
Node.js
Swift
Kotlin
Java
Snapple fAIct Generator
To celebrate 20 years of facts, we created Snapple fAIct Generator using the OpenAI API to help fans of the brand write their own facts.
It took 20 years to create the first 1,600 Snapple facts. In one month consumers used Snapple fAIcts generator to create 33,000 new facts.
Project Scope
UX/ UI Design
Development
Multi-Lingual Support
Next.js
OpenAI
Tailwind
Google Cloud