We’re used to building personas. Decks. Segmentation models. But now, we can go a step further. Instead of just reading a description of your audience—we can instantiate them.

Meet the next advancement in audience intelligence: AI target audience agents or Digital Twins.

These aren’t generic chatbots. They’re AI agents dynamically infused with your audience’s mindset, values, and behaviors. We’re not talking about synthetic data or faceless models. These are live, interactive agents you can chat with, pressure test against, and use as copilots in your creative and product work. Not metaphorically. Literally.

✨💪 Putting Digital Twins to Work

Imagine you’re launching a new skin care product. Your core audience? We’ll call them Glow Seekers. They’re:

• Obsessed with products that feel premium but don’t break the bank

• Deep into ingredients—they read the back of the box

• Influenced by derms and TikTok

• Skeptical of hype—they’ve seen it all

• Into products that show up for their real skin, not aspirational fantasy

Now imagine turning that audience definition into an AI agent—Glow Seeker Digital Twin. Not a chatbot for customers. A strategic partner for your internal team.

You can ask it:

"How would you react to a launch campaign that says ‘Better Skin, No B.S.’?"

It might say:

"Sounds good—but I’m going to need to see what’s in it. No ingredient list? No credibility. Also—who’s backing this? If it’s not derm-tested or user-reviewed, I’m not listening."

You didn’t just move faster—you uncovered something you might’ve missed and landed on a sharper, more audience-aligned idea because of it.

🚀🤝 Internal Copilots for Creative Velocity

As creative copilots, Digital Twins help strategy, content, and UX teams move faster—without waiting on another round of audience research or testing.

Instead of referencing a static persona deck, teams now talk to the persona. Ask questions. Iterate on tone. Preview messaging.

This doesn’t replace talking to real people—but it adds a fast, always-on way to pressure test ideas and get directional feedback. What used to take a week of back-and-forth now happens in an afternoon.

Move Fast. Make Things. It means building tools that speed you up and make your thinking better—because they’re based on your audience, your tone, your truth. Not generic AI outputs.

➕🥣 What This Adds to the Mix

Here’s what gets easier—and better—when you’ve got a Digital Twin that thinks like your target audience in the room:

• Simulating customer POVs without staging a focus group

• Pressure testing ideas with real audience attitudes

• Building once for use across briefs and teams

• Generating faster, sharper, and more relevant ideas

• Baking more empathy into the work

• Using brand strategy, not just presenting it

It’s not a replacement for real audience input—it’s a creative shortcut that gets you closer, faster.

If you’ve got target audience data, we can turn it into a working Digital Twin custom-built for your use cases. No heavy data engineering. Just strategic craft, plain English, and a better way to build.